UCHE YARA – Be Something

be something

“is a cynical take on the culture of self-optimization. Through irony and exaggeration, I paint a portrait of a familiar character: someone so consumed by status and self-improvement that they lose track of humanity. Through the constant striving to become ‘something’ while neglecting what it means to ‚be someone’.”

and the new single of UCHE YARA’s brand new album.